Fractional & Interim CMO

James Mundy

Marketing Director

Powering growth through transformational marketing strategies and brand positioning.

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JM James Mundy

I help ambitious leaders create distinct value propositions, branding and go-to-market execution that aligns with your values and drives commercial impact. Think of me as an extension of your team.

What I do

Services

Define Your Positioning

Understand your current and future territories.

Value Propositions

Set the future direction of your business and brand.

Branding

Make your message reflect who you've become.

Go-to-Market Strategy

Get noticed by the right people, through the right channels.

Gain clear strategic insight of the market to understand your current and future territories, and where the real opportunities lie.

  • Market mapping and insights
  • Expert guidance to define opportunities
  • Aligns with your core values and capabilities

Create unique value propositions that set the future direction of your business and brand, resonating with customers and internal teams alike.

  • Strategy to shape decisions and sharpen focus
  • Outlines your competitive advantage in the marketplace
  • Becomes central to your business DNA

Refresh or build your identity so the message reflects who you've become, from visual language to messaging hierarchy.

  • Define your creative look and feel
  • Build your messaging hierarchy and brand guidelines
  • Creative rollout across all touchpoints

Define your route to market in line with the buying journey, across traditional and digital channels, with clear objectives and measurable outputs.

  • Plan your activation by campaign channel
  • Define campaign objectives, budget and KPIs
  • System set up to monitor performance

What clients say

Trusted by senior leaders.

Phil Smith

Former Sodexo CEO, Schools & Universities · MD, Bright Horizons UK

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Tom Laskey

Sodexo Marketing Director, Government & Energy Resources UK

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Sam Scott

Former Sodexo MD, Corporate Services · MD, Fresh Property Group

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Mark Cotter

Former CEO, Baird Group

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Phil Koh

Founder & Strategy Director, Without

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Rukshan Warnacula

Founder & CEO, Serendipity

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About

Senior marketing leadership, without the full-time commitment.

I'm a marketing and brand specialist providing senior-level marketing leadership on a part-time or retainer basis. An alternative to full-time hires for SMEs, start-ups and established businesses who need new thinking and measurable outputs to drive sustainable growth.

I've operated as a Marketing Director at board level with over twenty years' experience, covering B2B and B2C disciplines across retail, leisure, hospitality and facilities management.

If you need help scaling your brand into unique propositions in a timely manner and with immediate impact, we should talk.

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Brands I've worked with

Sodexo Novus Leisure Zizzi Prezzo Wickes Robert Dyas Ben Sherman Suit Direct

Get in touch

Let's talk.

Fees are dependent on the scope of work and will be discussed on our exploratory call.

james@jamesmundy.co.uk Book a 30-minute call →